B/DAEHLIE

DÆHLIE (formerly Bjørn Dæhlie) is a premium Norwegian sportswear brand, founded in 1996 — at the peak of his career — by Norwegian cross-country skiing legend Bjørn Dæhlie. The brand name is also his CV: 8 Olympic golds and 12 medals in total, 17 World Championship medals and one of the most successful Winter Olympic careers in history. In 2016 the brand was rebranded as DÆHLIE and the range expanded from cross-country apparel into endurance sports more broadly — today the collection also covers running, hiking and everyday active living. DÆHLIE is the official supplier to the Norwegian Cross-Country Ski Team and its test pilots include the very top of the sport, like Therese Johaug and Petter Northug, who give the final feedback on new products on the snow. The philosophy is clear: if a garment can meet the demands of a man with eight Olympic gold medals, it'll work for you too.