We use cookies that are necessary for the shop to work. With your permission we also use analytics and marketing cookies to understand how the site is used and to show more relevant ads via Google and Meta, and we show a Google Maps map and the Askly chat window. You can change your choice at any time with the “Cookie settings” link at the bottom of the page. Read more

HÖVDING

Hövding is an innovative Swedish helmet brand making the bicycle airbag — a collar worn around the neck that automatically deploys a protective hood around the head in a crash. Hövding offers significantly better impact protection than helmets and doesn’t mess up your hairstyle on a normal ride.