ALPINA

Alpina is a premium Slovenian ski boot and footwear manufacturer whose roots date back to 1947, when shoemakers in the small town of Žiri joined forces to create what was first called the "Žiri Shoe Factory" — renamed Alpina in 1951. With over 75 years of tradition, the company is today the world's leading producer of cross-country ski boots — accounting for roughly 30% of the global market — and is also the only manufacturer in the category that produces boots in its own factory for other well-known ski brands as well. The range stretches from full-carbon classic and skate boots for World Cup racers to comfortable hiking boots, alpine ski boots, winter footwear and hunting boots — for every level and every purpose. Alpina's signature is a combination of craftsmanship and high technology: real cobblers still work in the Žiri factory, while the materials and construction use carbon fibre, Thinsulate insulation and waterproof Gore-Tex linings. The company's flagship is the Elite 3.0 racing boot, with a breathable upper that keeps the foot dry and a carbon construction that reduces heel pressure while adapting to different foot shapes — a four-time Red Dot Design Award winner. Athletes wearing Alpina footwear have been bringing home Olympic medals since 1992 (35 medals at Sochi 2014 alone), and the brand's ambassadors include world-class names such as Linn Svahn, Jonna Sundling and Charlotte Kalla. Since 2020, more than 60% of models are PVC-free — environmental responsibility has been a clear priority in recent years. Whether you're a Sunday skier or a top-level enthusiast, Alpina offers a boot built for your foot and your level.