Bar tape Fizik Performance Soft Touch black

Fizik is an Italian premium cycling brand focused on the contact points between rider and bike — saddles, cycling shoes, handlebar tapes and other components that directly influence comfort, control and performance.

Part of the Selle Royal Group, the brand combines Italian design, biomechanics and experience from competitive cycling. While Selle Royal has historically been known for comfortable saddles for urban, trekking and recreational riding, Fizik was created for a more performance-oriented direction — for riders who expect every contact point on the bike to work precisely, efficiently and with minimal weight.

Fizik’s saddle range is built around different riding positions, rider mobility and disciplines. Well-known saddle families such as Arione, Antares, Aliante and Argo offer different shapes, from long and flat racing saddles to shorter-nose models designed to help reduce pressure in sensitive areas. The range includes options for road cycling, gravel, mountain biking and triathlon.

One of the brand’s most advanced technologies is the Adaptive series — saddles with 3D-printed padding, where the zonal structure is designed to provide support and comfort exactly where the rider needs it. This makes it possible to combine race-level stiffness, low weight and improved pressure distribution in a way that is difficult to achieve with traditional foam padding.

In addition to saddles, Fizik produces high-end cycling shoes for road, gravel and mountain biking. The focus is on stiffness, fit, power transfer and ventilation — qualities that matter both to racers and demanding enthusiasts. Handlebar tapes and other accessories complete the range, giving the rider a consistent feel across all key contact points.

Fizik’s philosophy is simple: the best ride starts where the rider meets the bike. Saddles, shoes and handlebars are not just accessories — they determine whether a ride feels fast, comfortable and controlled, or becomes harder with every kilometre.